Do’s and don’ts when giving a feedback
Can you change the size of this icon?
Would you make the boarders wider?
Don’t you think its super dark?
We all hate getting a negative feedback especially if it was given to us in a tone that we don’t appreciate, the people who face this the most are copy writers and designers.
In any creative project, whither you are working on design overhaul or writing you brand narrative there will be the time for the reviews and getting the approvals. But giving a good feedback might be tricky sometimes.
When you are not a designer or a copy writer, you wouldn’t know how they think or what kind of a state of mind they put themselves in to give you the results you want. So, you have no right to come and judge their work based in your own preferences.
To help you give a better feedback we have listed a few strategies that won’t make your creative team cringe at your face every time you give them a feedback.
While working in a big project with a lot of moving parts you might feel the need to give your personal opinion in each aspect of the process.
When you want to give a feedback remember to stay in the lane and give direct notes.
If your role isn’t in the creative field you need to trust your team as they spent year developing their skills and experience.
Don’t think that you would know better than they do when it comes to the copy or the design neither the color.
To give a good creative feedback, you need to explain why? Why those changed need to be made! Don’t just say “I don’t like it” try to state how this change is essential for the design and it will help you reach the target and goals of the project. Let’s say the copy tone doesn’t match with your targeted audience for example you are targeting professionals and the tone of the copy you received was a little funky, you can say our targeted audience would find a more forward, firm language more appealing to them.
No body like the negative person in the office, when someone is spreading the negative vibes in the office people seems to shut them down. But why when it comes to receiving a creative work automatically we turn to critical people? It’s because our mind is programmed in a way to notice the negative over the positive information, too much negativity though can leave you team frustrated rather than motivated to work, and excited about the progress everyone is making.
So, what is the solution? be positive if you see something you like “A color or design” state it out loud and express it, the small act to daily kindness can build a great culture of gratitude.
When you want to give an effective feedback try to think it over and analyze if your input will actually add a value to the project, and finally how will you say it? try your best to defeat the urge to simply state the solution. You’ll come off as to prescriptive and run the risk of your team shutting you down. So, try using different methods when by saying we did some test and found out that the red color will attract the people more to press the red button than the blue ones, here the designer will feel there is a base of what you are talking about and coming from.
In big projects that involves many stakeholders you will see a lot of people trying to give their own feedback about the project , so in the middle if this huge amount of opinions you along with your creative team may get lost, so you as a project manager is your turn to decide which ones you will take into consideration and which one you will ignore, remember in big projects you are the team leader and in order to perform well you need to give your team very clear guidelines in which opinions to follow.